My Back Story
Being an individual who was educated in Finance and Accounting, and graduated University with a narrow-minded focus on pursuing either a CPA or CFA designation, I never thought I would become a digital marketing consultant.
Post graduation, I started working with a private equity firm, and within months I was promoted to Head of Investor Relations. My responsibilities continued to expand, as did the company. One thing led to another, and I ended up Co-Heading the strategic marketing initiatives for a start-up FinTech (Financial Technology) company alongside the ex-Head of PR for 20th Century Fox. A very short [intensive] year later we launched our own marketing agency. From developing pro formas to justify marketing spend and prove ROI, to pitching and onboarding new clients, and even running the nitty gritty particulars of Facebook advertisement campaigns, I have done it all.
My unfair advantage - a blended micro/macro mindset with a fundamental focus on every dollar you spend, and optimizing your ability to generate leads, retain their attention throughout the sales cycle, and close deals.
My Mission Is to Empower
35+
Different Client Brands Served
8+ Years
Experience with Software Companies
$500k+
Paid Media Budgets Managed
150k+
Email Marketing Records Managed
The one thing I take the most pride in reflecting in my work is the last snippet of the previous sentence above “fundamental focus on every dollar you spend”.
In my experience, I have interviewed countless marketing agencies: creative, demand generation specialists, SEO experts, digital advertisement, Public Relations firms, and those that do it all. They all provide some form of value, but the majority of them charge you far too much with little focus on the rationalization of that spend.
I have completed campaigns and projects in each of these disciplines, and I will tell you right now – they are taking you to the cleaners. They pick something you are not knowledgeable about, tailor a pitch that provides the exact solution your business needs, and then pass you off to summer students who rarely know what they are doing. I have seen it far too many times, and I feel as though I can help.
My Core Values
Practice what you preach
Out of the box thinking.
No cookie cutter approaches, I tailor everything to you and your brand.
Be BOLD and creative.
Hold no reservations on pushing the envelope and being different.
Question
everything.
Nothing is set in stone, question everything frequently - never miss opportunity
Data driven results and transparency.
No smoke and mirrors, you get full visibility 100% of the time.